Montra Electric, Magenta Mobility forge strategic partnership

Montra Electric and Magenta Mobility have signed a Memorandum of Understanding (MoU) to enhance sustainable logistics solutions in India. The MoU was signed by Saju Nair, Chief Executive Officer, Tivolt Electric Private Limited (SCV division of Montra Electric) and Maxson Lewis, Managing Director and CEO, Magenta Mobility.

Under this partnership, Tivolt Electric Vehicles will supply 100 Eviator E350L electric vehicles to Magenta Mobility, a leading player in EV logistics, for deployment across diverse applications, including FMCG, grocery, e-commerce, and telecom operations. The deployment will substantially strengthen Magenta Mobility’s capacity to offer sustainable and efficient logistics solutions to its clients.

The recently launched Eviator E350L vehicles at the Bharat Mobility Global Expo stand out with its class-leading specifications, high-performance capabilities, and advanced software-defined vehicle (SDV) and telematics solutions. In addition, Montra Electric will provide tailored service and charging solutions to maximize uptime and operational efficiency for Magenta Mobility’s fleet.

With this partnership, Montra Electric and Magenta Mobility will aim to accelerate the adoption of electric vehicles in the 4wheeler Small Commercial Vehicle (e-SCV) segment. The primary focus will be on increasing daily mileage, supporting intercity operations, and enhancing driver comfort and safety.

Saju Nair said, “We are delighted to join hands with Magenta Mobility, and this collaboration marks a significant step in our mission to drive electrification in commercial logistics. Our Eviator features innovative technology, industry-leading total cost of ownership, and will ensure maximum profitability for our customers. By partnering with Magenta Mobility, we are not just supplying EVs but also delivering a complete ecosystem that ensures efficiency, reliability, and profitability for fleet operators.”

Maxson Lewis said, “We are excited to collaborate with Montra Electric. Magenta Mobility is always committed to sustainable and efficient logistics in India, and Montra Electric’s Eviator perfectly aligns with our vision to revolutionize green logistics in country.”

Montra Electric will closely work with Magenta Mobility to understand their specific applications, delivering tailored service and charging solutions that maximise uptime and profitability. Furthermore, this partnership will introduce India’s first true EV in the 3.5-tonne segment, redefining standards for sustainability, efficiency, and performance in commercial transportation.